Good loose-leaf tea deserves to taste as good on the last cup as it did on the first. The leaves are dry and shelf-stable, but they're also delicate. Over time, the aroma and flavor slowly fade, and how you store your tea makes a big difference in how fast that happens.
The good news is that keeping tea fresh is simple once you know what wears it down.
The Five Things Tea Doesn't Like
Tea leaves hold their flavor in fragile aromatic compounds, and five things break those down or cover them up:
Air. Oxygen slowly dulls the flavor, so less air contact means fresher tea.
Light. Sunlight, and even bright kitchen light, fades both the color and the flavor of the leaves.
Heat. Warmth speeds up every change in the leaf. A spot next to the stove, oven, or kettle is the worst place for tea.
Moisture. Dry leaves keep. Damp leaves go stale fast, and can even mold.
Strong odors. Tea readily absorbs smells around it, including coffee, spices, and anything else stored nearby.
The Simple Setup
Keep your tea in an airtight, opaque container, and store it in a cool, dark, dry cupboard away from the stove and away from your spice rack. A clear glass jar on a sunny counter looks lovely, but it lets in the light that fades tea, so tuck clear jars into a dark cabinet.
A few habits help too:
Use a dry spoon every time, and never scoop tea with wet hands.
Close the container right after you measure out your leaves.
If your tea came in a bag that doesn't reseal, move it to an airtight container once you open it.
Keep flavored and unflavored teas apart. A strongly scented blend like Earl Grey, with its bergamot, or a spiced blend like our Pumpkin Spiced Tea, can lend its aroma to a delicate green or white tea stored in the same box.
Buy amounts you'll enjoy within a few months. Fresher tea is better tea.
Tips by Tea Type
All teas like the same basic care, but some are more delicate than others
Green tea. Green teas are the most delicate, and their fresh, grassy sweetness fades the fastest. Japanese greens like Sencha and Gyokuro are at their brightest when enjoyed within several months of opening.
Matcha. Because matcha is a fine powder, it has a lot of surface area exposed to air, so it loses its vivid color and sweetness quickly once opened. Seal it tightly and enjoy it within a month or two of opening. Many matcha drinkers keep an opened, well-sealed container in the refrigerator. If you do, let it come to room temperature before opening so moisture doesn't condense on the powder. If you're new to matcha, our Matcha Sampler Pack lets you try several in small amounts.
Oolong. Lightly oxidized, green-style oolongs such as Ali Shan Oolong are closer to green tea and are best enjoyed fresh. Darker, roasted oolongs like Roasted Tung Ting Oolong are sturdier and hold their character longer.
Black tea. Fully oxidized black teas are the most forgiving. A brisk, malty Assam like Assam Behora keeps its flavor well for a long time when it's stored airtight and away from light.
White tea. Fresh white teas are light and delicate, so treat them like green tea. Some white teas can actually be aged, though. Our Aged Silver Needle is a good example. When stored right, white tea continues to oxidize slowly and develops a richer, more mellow taste.
Should You Refrigerate or Freeze Tea?
For most loose-leaf tea, a cool, dark cupboard is the best spot. The fridge and freezer are humid places full of food smells, and every time a cold container is opened in a warm kitchen, moisture can condense on the leaves. Matcha is the main exception, as noted above. If you do chill tea, keep it sealed tightly and let it warm up before you open it.
How to Tell If Your Tea Is Still Fresh
Tea doesn't spoil the way food does, but it does lose its flavor. Rub a few leaves between your fingers and smell them. Fresh tea smells lively and distinct, whether that's grassy, floral, malty, or fruity. Tea that smells faint or dusty has faded, and it will brew a flat cup. Throw out any tea that smells musty or shows signs of moisture.
Fresh Tea, Better Cups
Good storage is the easiest way to get your money's worth from every bag of tea. Find a cool, dark cupboard, keep the lid on tight, and your leaves will reward you cup after cup. If you'd like to explore new teas in small amounts that you'll finish while they're at their best, our 10 Tea Variety Sampler Pack is a great place to start.
Happy steeping!